[Coco] A bit more of CoCo history dies...

[Derek]

Nothing like taking 80 years of brand name build up and flushing it down the toilet. This ranks as one of the worst corporate decisions ever...



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--- On Tue, 8/4/09, Steve Bjork <6809er at bjork-huffman.net> wrote:

From: Steve Bjork <6809er at bjork-huffman.net>
Subject: [Coco] A bit more of CoCo history dies...
To: "CoCoList for Color Computer Enthusiasts" <coco at maltedmedia.com>
Date: Tuesday, August 4, 2009, 4:47 PM

"The Shack" re-branding

RadioShack is in the process of re-branding the company as "The Shack" as well as re-building corporate culture. This will be kicked off by a launch celebration in both San Francisco and New York featuring "14 foot tall laptops" streaming the images from their webcams from one city to the other, live music in both locations, as well as television coverage of the event.[14] The event will take place in Times Square and Justin Herman Plaza on August 6-8, 2009, starting each morning at 6AM Eastern and lasting until Midnight. To help promote the rebranding internally, employees were given T-shirts, travel mugs, and EGrips, all branded with the new "The Shack" logo. These internal promotional items were bundled with a 5 minute long, highly stylized and edited video with an introduction from the CEO explaining what "The Shack" is.

Tandy is gone and so is Radio Shack in a few days.

Yes, some of called the stores "the shack" in the past, but the press and public will new start calling them "The Shaft" for how you feel when you walk out of their stores.

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