[Coco] A bit more of CoCo history dies...

[Steve Bjork]

"The Shack" re-branding

RadioShack is in the process of re-branding the company as "The Shack" 
as well as re-building corporate culture. This will be kicked off by a 
launch celebration in both San Francisco and New York featuring "14 foot 
tall laptops" streaming the images from their webcams from one city to 
the other, live music in both locations, as well as television coverage 
of the event.[14] The event will take place in Times Square and Justin 
Herman Plaza on August 6-8, 2009, starting each morning at 6AM Eastern 
and lasting until Midnight. To help promote the rebranding internally, 
employees were given T-shirts, travel mugs, and EGrips, all branded with 
the new "The Shack" logo. These internal promotional items were bundled 
with a 5 minute long, highly stylized and edited video with an 
introduction from the CEO explaining what "The Shack" is.

Tandy is gone and so is Radio Shack in a few days.

Yes, some of called the stores "the shack" in the past, but the press 
and public will new start calling them "The Shaft" for how you feel when 
you walk out of their stores.