[LAP-news] Fwd: We Need Your Support, Please Sign The "End The Misinformation Letter"

[Mark Rauterkus]

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From: National Drowning Prevention Alliance <noreply at ndpa.org>
We are reaching out to you to discuss the misleading language being used to
market and sell children’s flotation devices.

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*End The Misinformation*
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Dear Friends,

At the National Drowning Prevention Alliance, part of our vision is to
end childhood drowning - the single leading cause of death among children
ages one to four.

One major challenge we face is the *misleading and inaccurate information
used to market and sell children's flotation devices* commonly used by
millions of parents.

Some examples of these inaccuracies include:

   - "learn to swim easily"
   - "parents can finally enjoy peace of mind"
   - "increase their confidence in water"



*This product messaging is misleading at best - deadly at worst.*


As a result of this language, many parents find themselves misusing the
product and developing a false sense of confidence and security when it
comes to their child's aquatic ability and safety.

*Example:*

*We need your help to "End The Misinformation" and save children's lives! *
We encourage you to take a moment to hear directly from Nicole Hughes as
she bravely shares her personal story. Nicole lost her 3-year old son,
Levi, in a tragic drowning accident which followed a day of playing in the
pool while wearing a flotation device. Her story is incredibly powerful,
and tragically, much too common.

<https://ndpa.us20.list-manage.com/track/click?u=fe2a4ca68d28dc8beb9657347&id=2bd1b4710f&e=55d38be5c5>

There has never been a study to show that the use of flotation devices help
children learn to swim as these misleading messages claim. And while
flotation devices may have a place when used appropriately under the close
supervision of an adult - their use and efficacy must be studied and proven
before such claims can be made. If you share our vision to end childhood
drowning, we ask that you please sign our "End The Misinformation"
<https://ndpa.us20.list-manage.com/track/click?u=fe2a4ca68d28dc8beb9657347&id=0518a29c57&e=55d38be5c5>
letter that we will be bringing to the retail industry to call attention to
and address misleading marketing claims.

SIGN HERE
<https://ndpa.us20.list-manage.com/track/click?u=fe2a4ca68d28dc8beb9657347&id=5ff5e26f7f&e=55d38be5c5>

If you are a parent who has been impacted by a child drowning, we invite
you to share your story to help shed light on this issue.

Please know we are not asking for, or encouraging public shaming of any
retailers or manufacturers via social media or otherwise.  We believe they
– like many of us – have been unaware of this issue.  Instead, we aim to
gather as many voices and signatures as possible to create an incredible
groundswell of support to help ensure that no parent or child is misled by
this language.

Together with urgency and purpose, we can create change.

Thank you for your courage and support,

*Adam Katchmarchi, Ph.D.*
Executive Director
National Drowning Prevention Alliance

*Benjamin Hoffman, M.D.*
Chief Medical Advisor
National Drowning Prevention Alliance

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National Drowning Prevention Alliance
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Indiana, PA 15701
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