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<div class="pre" style="margin: 0; padding: 0; font-family: monospace"><br /><br />-------- Original Message --------<br />Subject: Why 90% of Sports Fans Are Moving Beyond Just Watching<br />Date: 28.08.2025 12:02<br />From: Dean from Regen Sports <<a href="mailto:regensports@substack.com">regensports@substack.com</a>><br />To: <a href="mailto:mark@rauterkus.com">mark@rauterkus.com</a><br />Reply-To: Dean from Regen Sports <<a href="mailto:reply+2ufyqp&3vced&&3d9b3a73d883d095c89c076eb45b3dfa75695aee030d95d5515f0731bd782074@mg1.substack.com">reply+2ufyqp&3vced&&3d9b3a73d883d095c89c076eb45b3dfa75695aee030d95d5515f0731bd782074@mg1.substack.com</a>><br /><br />IBM's 20,864-fan survey across 12 countries reveals how AI, multi-device<br />viewing, and community engagement are redefining what it means to be a<br />sports fan--and why traditional TV is losing its grip<br />͏ ͏ ͏ ͏ ͏ ͏ ͏ <br /> ͏ ͏ ͏ ͏ ͏ ͏ <br />͏ ͏ ͏ ͏ ͏ ͏ ͏ <br /> ͏ ͏ ͏ ͏ ͏ ͏ <br />͏ ͏ ͏ ͏ ͏ ͏ ͏ <br /> ͏ ͏ ͏ ͏ ͏ ͏ <br />͏ ͏ ͏ ͏ ͏ ͏ ͏ <br /> ͏ ͏ ͏ ͏ ͏ ͏ <br />͏ ͏ ͏ ͏ ͏ ͏ ͏ <br /> ͏ ͏ ͏ ͏ ͏ ͏ <br />͏ ͏ ͏ ͏ ͏ ͏ ͏ <br /> ͏ ͏ ͏ ͏ ͏ ͏ <br />͏ ͏ ͏ ͏ ͏ ͏ ͏ <br /> ͏ ͏ ͏ ͏ ͏ ͏ <br />͏ ͏ ͏ ͏ ͏ ͏ ͏ <br /> ͏ ͏ ͏ ͏ ͏ ͏ <br />͏ ͏ ͏ ͏ ͏ ͏ ͏ <br /> ͏ ͏ ͏ ͏ ͏ ͏ <br />͏ ͏ ͏ ͏ ͏ ͏ ͏ <br /> ͏ ͏ ͏ ͏ ͏ ͏ <br />͏ ͏ ͏ ͏ ͏ ͏ ͏ <br /> ͏ ͏ ͏ ͏ ͏ ͏ <br />͏ ͏ ͏ ͏ ͏ ͏ ͏ <br /> ͏ ͏ ͏ ͏ ͏ ͏ <br />͏ ͏ ͏ ͏ ͏ ͏ ͏ <br /> ͏ ͏ ͏ ͏ ͏ ͏ <br />͏ ͏ ͏ ͏ ͏ ͏ ͏ <br /> ͏ ͏ ͏ ͏ ͏ ͏ <br />͏ ͏ ͏ ͏ ͏ ͏ ͏ <br /> ͏ ͏ ͏ ͏ ͏ ͏ <br />͏ ͏ ͏ ͏ ͏ <br /><br />Forwarded this email? Subscribe here [<a href="https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9yZWdlbnNwb3J0cy5zdWJzdGFjay5jb20vc3Vic2NyaWJlP3V0bV9zb3VyY2U9ZW1haWwmdXRtX2NhbXBhaWduPWVtYWlsLXN1YnNjcmliZSZyPTN2Y2VkJm5leHQ9aHR0cHMlM0ElMkYlMkZyZWdlbnNwb3J0cy5zdWJzdGFjay5jb20lMkZwJTJGd2h5LTkwLW9mLXNwb3J0cy1mYW5zLWFyZS1tb3ZpbmciLCJwIjoxNzIwNjU2OTcsInMiOjI2NTY0MzgsImYiOnRydWUsInUiOjY1MDEyNTMsImlhdCI6MTc1NjM5Njk5MywiZXhwIjoyMDcxOTcyOTkzLCJpc3MiOiJwdWItMCIsInN1YiI6ImxpbmstcmVkaXJlY3QifQ.bEnMlDpsfXtIoxBjP-T-nmfx0qolKg8FwfVGwHstK4w?" target="_blank" rel="noopener noreferrer">1</a>] for more<br /><br /> [<a href="https://substack.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.gaf5ZUO-QX6NQOEzf46Lk1ojEgsJzKGCu5Q-nxxGAZw?" target="_blank" rel="noopener noreferrer">2</a>]<br /><br />WHY 90% OF SPORTS FANS ARE MOVING BEYOND JUST WATCHING [<a href="https://substack.com/app-link/post?publication_id=2656438&post_id=172065697&utm_source=post-email-title&utm_campaign=email-post-title&isFreemail=true&r=3vced&token=eyJ1c2VyX2lkIjo2NTAxMjUzLCJwb3N0X2lkIjoxNzIwNjU2OTcsImlhdCI6MTc1NjM5Njk5MywiZXhwIjoxNzU4OTg4OTkzLCJpc3MiOiJwdWItMjY1NjQzOCIsInN1YiI6InBvc3QtcmVhY3Rpb24ifQ.4Ti27qCDsRvQL0FOk1lQcw2j5ZRRap_2DNKCyqz_bQQ" target="_blank" rel="noopener noreferrer">3</a>]<br /><br />IBM'S 20,864-FAN SURVEY ACROSS 12 COUNTRIES REVEALS HOW AI, MULTI-DEVICE<br />VIEWING, AND COMMUNITY ENGAGEMENT ARE REDEFINING WHAT IT MEANS TO BE A<br />SPORTS FAN—AND WHY TRADITIONAL TV IS LOSING ITS GRIP<br /><br />Dean [<a href="https://substack.com/@regensports" target="_blank" rel="noopener noreferrer">4</a>]<br /><br />Aug 28<br /><br /> [<a href="https://substack.com/@regensports" target="_blank" rel="noopener noreferrer">4</a>]<br /><br /> [<a href="https://substack.com/app-link/post?publication_id=2656438&post_id=172065697&utm_source=substack&isFreemail=true&submitLike=true&token=eyJ1c2VyX2lkIjo2NTAxMjUzLCJwb3N0X2lkIjoxNzIwNjU2OTcsInJlYWN0aW9uIjoi4p2kIiwiaWF0IjoxNzU2Mzk2OTkzLCJleHAiOjE3NTg5ODg5OTMsImlzcyI6InB1Yi0yNjU2NDM4Iiwic3ViIjoicmVhY3Rpb24ifQ.kqKL2pVbpE2opZgOaoOnnU8zRRuCzaXqzBH8Ikl_7Qk&utm_medium=email&utm_campaign=email-reaction&r=3vced" target="_blank" rel="noopener noreferrer">5</a>]<br /><br /> [<a href="https://substack.com/app-link/post?publication_id=2656438&post_id=172065697&utm_source=substack&utm_medium=email&isFreemail=true&comments=true&token=eyJ1c2VyX2lkIjo2NTAxMjUzLCJwb3N0X2lkIjoxNzIwNjU2OTcsImlhdCI6MTc1NjM5Njk5MywiZXhwIjoxNzU4OTg4OTkzLCJpc3MiOiJwdWItMjY1NjQzOCIsInN1YiI6InBvc3QtcmVhY3Rpb24ifQ.4Ti27qCDsRvQL0FOk1lQcw2j5ZRRap_2DNKCyqz_bQQ&r=3vced&utm_campaign=email-half-magic-comments&action=post-comment&utm_source=substack&utm_medium=email" target="_blank" rel="noopener noreferrer">6</a>]<br /><br /> [<a href="https://substack.com/app-link/post?publication_id=2656438&post_id=172065697&utm_source=substack&utm_medium=email&utm_content=share&utm_campaign=email-share&action=share&triggerShare=true&isFreemail=true&r=3vced&token=eyJ1c2VyX2lkIjo2NTAxMjUzLCJwb3N0X2lkIjoxNzIwNjU2OTcsImlhdCI6MTc1NjM5Njk5MywiZXhwIjoxNzU4OTg4OTkzLCJpc3MiOiJwdWItMjY1NjQzOCIsInN1YiI6InBvc3QtcmVhY3Rpb24ifQ.4Ti27qCDsRvQL0FOk1lQcw2j5ZRRap_2DNKCyqz_bQQ" target="_blank" rel="noopener noreferrer">7</a>]<br /><br /> [<a href="https://substack.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.hk-2QQ1gXxlcA4ujgnmW22JwPSHe1GmSt-ApT2yhKb4?&utm_source=substack&utm_medium=email" target="_blank" rel="noopener noreferrer">8</a>]<br /><br />READ IN APP<br /><br />_Hello sports tech enthusiasts 👋🏼 Welcome to Regen Sports, your<br />twice-weekly deep dive into the intersection of sports and technology.<br />Every Monday, catch up on the week's most important developments in<br />sports innovation, and every Thursday, explore in-depth analysis of<br />trends, companies, and technological breakthroughs reshaping the future<br />of sports._<br /><br />-------------------------<br /><br />Any guesses as to what this post is about? Anyone? 👀<br /><br />IBM just dropped their 2025 Sports Survey, and it's packed with insights<br />that should fundamentally change how we think about fan engagement.<br />Based on responses from over 20,000 sports fans across 12<br />countries--from the US and UK to India and Brazil--this report reveals<br />fans who are more digitally sophisticated, AI-ready, and hungry for<br />interactive experiences than ever before.<br /><br />The headline numbers tell a story of complete transformation: 90% of<br />fans now consume additional sports content beyond live games, 52% are<br />already using AI regularly, and 73% expect their viewing habits to<br />change dramatically by 2027.<br /><br />This isn't just incremental change--it's proof that the traditional<br />"watch the game, go home" fan experience is dead. Today's fans want<br />highlights, analysis, community interaction, and personalised content<br />delivered across multiple devices simultaneously.<br /><br />-------------------------<br /><br />THE $58 BILLION SPORTS TECH REVOLUTION: WHY INNOVATION IS NO LONGER<br />OPTIONAL [<a href="https://substack.com/redirect/2cca1c35-57cd-4d21-9b65-f9e1127b99c3?j=eyJ1IjoiM3ZjZWQifQ.wUx-GIKFM4U8Tofn9MUWI0QwlqRfQnLnKfRj0LIJg1E" target="_blank" rel="noopener noreferrer">9</a>]<br /><br />Dean [<a href="https://substack.com/profile/239699934-dean" target="_blank" rel="noopener noreferrer">10</a>] <br /><br />·<br /><br />Aug 21<br /><br /> Read full story<br /><br />-------------------------<br /><br />THE CONTENT REVOLUTION: BEYOND THE 90-MINUTE EXPERIENCE<br /><br />Let's start with the most striking finding: 90% of sports fans now<br />actively seek out additional content beyond just watching games. This<br />isn't a nice-to-have anymore--it's the new baseline expectation.<br /><br />Highlights Rule Everything: 51% of fans globally consider highlight<br />videos of "best moments" their top content preference. This preference<br />spans every age group and nearly every country surveyed, making<br />highlights the universal language of sports content.<br /><br />Social Media Dominates Distribution: 58% of fans globally use social<br />media as their primary channel for consuming additional sports content.<br />Among younger fans, this jumps to 74% for 18-29 year-olds and 68% for<br />30-44 year-olds. Traditional sports media needs to take note--the<br />conversation has moved to platforms they don't control.<br /><br />Influencers Drive Deep Engagement: While highlights satisfy general<br />consumption, fans turn to sports influencers for serious analysis. 59%<br />of fans who follow influencers prefer sports analysis and predictions,<br />with game reactions and highlights close behind at 56%.<br /><br />The regional variations are fascinating too. India leads the world in<br />additional content consumption at 98%, followed by the Middle East at<br />96%. These markets aren't just adopting sports tech--they're defining<br />what comprehensive fan engagement looks like.<br /><br />-------------------------<br /><br />Subscribed [<a href="https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9yZWdlbnNwb3J0cy5zdWJzdGFjay5jb20vYWNjb3VudCIsInAiOjE3MjA2NTY5NywicyI6MjY1NjQzOCwiZiI6dHJ1ZSwidSI6NjUwMTI1MywiaWF0IjoxNzU2Mzk2OTkzLCJleHAiOjIwNzE5NzI5OTMsImlzcyI6InB1Yi0wIiwic3ViIjoibGluay1yZWRpcmVjdCJ9.crsb5xvbg0haYwOHCmBrpEihUhhvzYNL4_Ah_P5AGEw?" target="_blank" rel="noopener noreferrer">11</a>]<br /><br />AI ADOPTION: FASTER THAN ANYONE EXPECTED<br /><br />The AI adoption numbers should wake up every sports organisation still<br />treating artificial intelligence as a future consideration rather than a<br />current reality.<br /><br />Mass Adoption is Here: 52% of all sports fans use AI regularly or<br />occasionally. Among younger demographics, this spikes to 65% for 18-29<br />year-olds and 59% for 30-44 year-olds. When more than half your audience<br />is already using AI, you're not talking about early adopters<br />anymore--you're talking about mainstream behaviour.<br /><br />Trust Levels Are High: 63% of fans globally trust AI-generated sports<br />content like match commentary and player insights. This trust level<br />eliminates the biggest barrier to AI implementation in sports media and<br />content creation.<br /><br />Clear Priority Areas: Fans know exactly what they want from AI:<br /><br /> * <br /><br />Real-time updates on player and team performance (35% high priority)<br /> * <br /><br />Personalised content recommendations (30% high priority)<br /> * <br /><br />Unique insights and analysis (29% high priority)<br /><br />For Gen Z fans, real-time updates and personalisation aren't just<br />preferences--they're expectations that will determine which platforms<br />win their attention and loyalty.<br /><br />Community-First Mentality: Perhaps most importantly, fans are<br />prioritising AI advancements [<a href="https://open.substack.com/pub/regensports/p/the-ai-revolution-in-sports-why-fans?r=3yplni&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false" target="_blank" rel="noopener noreferrer">12</a>]that help them engage with the broader<br />sports community. This isn't about passive consumption--it's about<br />technology that facilitates social interaction around sports content.<br /><br />-------------------------<br /><br /> [<a href="https://substack.com/redirect/1d89d1fa-11e4-4b11-8486-b3849aaf386e?j=eyJ1IjoiM3ZjZWQifQ.wUx-GIKFM4U8Tofn9MUWI0QwlqRfQnLnKfRj0LIJg1E" target="_blank" rel="noopener noreferrer">13</a>]<br /><br />Photo by Tech Daily [<a href="https://substack.com/redirect/d805c845-2409-4ad6-a7ec-eba697858581?j=eyJ1IjoiM3ZjZWQifQ.wUx-GIKFM4U8Tofn9MUWI0QwlqRfQnLnKfRj0LIJg1E" target="_blank" rel="noopener noreferrer">14</a>] on Unsplash [<a href="https://substack.com/redirect/4b54b160-23c5-4529-b7be-0b1d946f3d09?j=eyJ1IjoiM3ZjZWQifQ.wUx-GIKFM4U8Tofn9MUWI0QwlqRfQnLnKfRj0LIJg1E" target="_blank" rel="noopener noreferrer">15</a>]<br /><br />THE MULTI-DEVICE REALITY: HOW FANS ACTUALLY WATCH SPORTS <br /><br />The viewing habits data reveals fans who have completely reimagined what<br />"watching sports" means in 2025.<br /><br />Multi-Device is the New Normal: More than 25% of sports fans now use<br />multiple devices [<a href="https://substack.com/redirect/844faa2d-8baf-4679-aa69-8199f4812b7a?j=eyJ1IjoiM3ZjZWQifQ.wUx-GIKFM4U8Tofn9MUWI0QwlqRfQnLnKfRj0LIJg1E" target="_blank" rel="noopener noreferrer">16</a>]while watching events. This behaviour has seen<br />significant year-over-year increases in key markets including the US,<br />Germany, India, the UAE, and Saudi Arabia. The primary driver? Getting<br />updates on other games happening simultaneously.<br /><br />Linear TV's Declining Dominance: While TV remains the main device for<br />watching sports, its grip is weakening across major markets. Fewer fans<br />in the US and India are choosing TV as their primary device, with mobile<br />and desktop gaining ground. More critically, fewer fans are watching<br />live sports via traditional linear broadcast in the US, UK, Germany, and<br />India, while subscription streaming continues growing.<br /><br />The 2027 Transformation: 73% of sports fans expect their consumption<br />habits to change significantly by 2027. The most anticipated changes<br />include attending more live events and watching more live<br />broadcasts/streaming. Among younger fans (18-29), an overwhelming 86%<br />expect their habits to evolve.<br /><br />This data suggests we're not just seeing a gradual shift--we're<br />witnessing the early stages of a complete viewing behaviour<br />transformation that will accelerate over the next three years.<br /><br />-------------------------<br /><br />THE DEATH OF CABLE TV: HOW SPORTS STREAMING JUST HIT ITS TIPPING POINT<br />[<a href="https://substack.com/redirect/157dead1-28d1-4439-a452-871953a976d3?j=eyJ1IjoiM3ZjZWQifQ.wUx-GIKFM4U8Tofn9MUWI0QwlqRfQnLnKfRj0LIJg1E" target="_blank" rel="noopener noreferrer">17</a>]<br /><br />Dean [<a href="https://substack.com/profile/239699934-dean" target="_blank" rel="noopener noreferrer">10</a>] <br /><br />·<br /><br />Aug 14<br /><br /> Read full story<br /><br />-------------------------<br /><br />WHAT THIS MEANS FOR SPORTS ORGANISATIONS<br /><br />IBM's survey data reveals fans who are technologically sophisticated,<br />community-focused, and ready for personalised experiences that extend<br />far beyond traditional game broadcasts.<br /><br />For Content Creators: The 51% preference for highlight content, combined<br />with 58% using social media as their primary channel, creates a clear<br />content strategy blueprint. Organisations that can't produce compelling<br />highlights and distribute them effectively across social platforms will<br />lose audience engagement to those who can.<br /><br />For Technology Providers: 52% AI adoption rates and 63% trust in<br />AI-generated content mean the market is ready for sophisticated AI<br />applications. The hesitation should shift from "Will fans accept AI?" to<br />"How quickly can we implement AI that delivers real-time updates and<br />personalised experiences?"<br /><br />For Broadcasters and Streaming Platforms: The multi-device usage trend<br />and linear TV's decline signal that successful sports media companies<br />must design for simultaneous engagement across multiple screens, not<br />just passive single-screen viewing.<br /><br />For League and Team Executives: 73% of fans expecting changed viewing<br />habits by 2027 means organisations have roughly two years to adapt their<br />fan engagement strategies before risking obsolescence.<br /><br />-------------------------<br /><br />THE IMPLEMENTATION OPPORTUNITY<br /><br />The survey data shows fans aren't just open to sports technology<br />innovation--they're actively seeking it out and already adapting their<br />behaviour around it.<br /><br />The convergence of high AI adoption (52%), community-first priorities,<br />and expected viewing habit changes (73% by 2027) creates an<br />unprecedented opportunity for sports organisations to implement<br />technology that fans actually want rather than trying to convince them<br />to adopt technology they don't understand.<br /><br />But the window is limited. When 86% of younger fans expect their viewing<br />habits to change by 2027, organisations have approximately 18 months to<br />implement comprehensive technology platforms before their competitors<br />gain insurmountable advantages in fan engagement and loyalty.<br /><br />-------------------------<br /><br />THE ROAD AHEAD 🛣️<br /><br />IBM's 2025 Sports Survey doesn't just document current fan behaviour--it<br />provides a roadmap for understanding which sports technology investments<br />will resonate with audiences versus which ones will be ignored.<br /><br />The data reveals fans who are ready for AI-powered personalisation,<br />multi-device engagement, and community-focused experiences. They're not<br />asking sports organisations to innovate--they're demanding it while<br />simultaneously showing exactly what innovation they want.<br /><br />For anyone building, investing, or working in sports tech, these<br />insights show that the fan revolution isn't coming--it's already here,<br />and it's being led by audiences who are more technologically<br />sophisticated and engagement-hungry than the industry has ever seen.<br /><br />The sports organisations that understand this shift and implement<br />comprehensive technology platforms to serve these evolving fan<br />expectations will define the industry's next chapter. Those that don't<br />will find themselves serving a shrinking audience of fans whose viewing<br />habits haven't evolved since 2020.<br /><br />-------------------------<br /><br />WHY THIS SURVEY MATTERS <br /><br />IBM's 2025 Sports Survey [<a href="https://substack.com/redirect/6ee18d71-5751-429b-a2bd-8b545e681616?j=eyJ1IjoiM3ZjZWQifQ.wUx-GIKFM4U8Tofn9MUWI0QwlqRfQnLnKfRj0LIJg1E" target="_blank" rel="noopener noreferrer">18</a>] provides concrete data about fan behaviour<br />that moves sports technology discussion beyond theoretical possibilities<br />into actionable insights. When over 20,000 fans across 12 countries<br />consistently demonstrate sophisticated technology adoption and clear<br />preferences for AI-powered, community-focused experiences, the sports<br />tech industry has a blueprint for building products that fans actually<br />want rather than what organisations think they should want.<br /><br />As always, stay tuned for next week's roundup as we continue tracking<br />the transformative developments reshaping the global sports technology<br />landscape.<br /><br />
<blockquote type="cite" style="padding: 0 0.4em; border-left: #1010ff 2px solid; margin: 0">Track the Trends. Spot the plays. Shape the game.</blockquote>
<br />Thanks for reading,<br /><br />Dean<br /><br />-------------------------<br /><br />_P.S. If you found this newsletter valuable, please consider<br />subscribing. The sports tech industry grows stronger when we learn<br />together._<br /><br />Share Regen Sports [<a href="https://substack.com/redirect/5c6496e9-f056-437a-be03-2eb35e02e680?j=eyJ1IjoiM3ZjZWQifQ.wUx-GIKFM4U8Tofn9MUWI0QwlqRfQnLnKfRj0LIJg1E" target="_blank" rel="noopener noreferrer">19</a>]<br /><br /> Share [<a href="https://substack.com/app-link/post?publication_id=2656438&post_id=172065697&utm_source=substack&utm_medium=email&utm_content=share&utm_campaign=email-share&action=share&triggerShare=true&isFreemail=true&r=3vced&token=eyJ1c2VyX2lkIjo2NTAxMjUzLCJwb3N0X2lkIjoxNzIwNjU2OTcsImlhdCI6MTc1NjM5Njk5MywiZXhwIjoxNzU4OTg4OTkzLCJpc3MiOiJwdWItMjY1NjQzOCIsInN1YiI6InBvc3QtcmVhY3Rpb24ifQ.4Ti27qCDsRvQL0FOk1lQcw2j5ZRRap_2DNKCyqz_bQQ" target="_blank" rel="noopener noreferrer">7</a>]<br /><br /> Like [<a 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href="https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9yZWdlbnNwb3J0cy5zdWJzdGFjay5jb20vc3Vic2NyaWJlP3V0bV9zb3VyY2U9ZW1haWwmdXRtX2NhbXBhaWduPWVtYWlsLXN1YnNjcmliZSZyPTN2Y2VkJm5leHQ9aHR0cHMlM0ElMkYlMkZyZWdlbnNwb3J0cy5zdWJzdGFjay5jb20lMkZwJTJGd2h5LTkwLW9mLXNwb3J0cy1mYW5zLWFyZS1tb3ZpbmciLCJwIjoxNzIwNjU2OTcsInMiOjI2NTY0MzgsImYiOnRydWUsInUiOjY1MDEyNTMsImlhdCI6MTc1NjM5Njk5MywiZXhwIjoyMDcxOTcyOTkzLCJpc3MiOiJwdWItMCIsInN1YiI6ImxpbmstcmVkaXJlY3QifQ.bEnMlDpsfXtIoxBjP-T-nmfx0qolKg8FwfVGwHstK4w?" target="_blank" rel="noopener noreferrer">https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9yZWdlbnNwb3J0cy5zdWJzdGFjay5jb20vc3Vic2NyaWJlP3V0bV9zb3VyY2U9ZW1haWwmdXRtX2NhbXBhaWduPWVtYWlsLXN1YnNjcmliZSZyPTN2Y2VkJm5leHQ9aHR0cHMlM0ElMkYlMkZyZWdlbnNwb3J0cy5zdWJzdGFjay5jb20lMkZwJTJGd2h5LTkwLW9mLXNwb3J0cy1mYW5zLWFyZS1tb3ZpbmciLCJwIjoxNzIwNjU2OTcsInMiOjI2NTY0MzgsImYiOnRydWUsInUiOjY1MDEyNTMsImlhdCI6MTc1NjM5Njk5MywiZXhwIjoyMDcxOTcyOTkzLCJpc3MiOiJwdWItMCIsInN1YiI6ImxpbmstcmVkaXJlY3QifQ.bEnMlDpsfXtIoxBjP-T-nmfx0qolKg8FwfVGwHstK4w?</a><br />[2] <a href="https://substack.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.gaf5ZUO-QX6NQOEzf46Lk1ojEgsJzKGCu5Q-nxxGAZw?" target="_blank" rel="noopener noreferrer">https://substack.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.gaf5ZUO-QX6NQOEzf46Lk1ojEgsJzKGCu5Q-nxxGAZw?</a><br />[3] <a 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href="https://substack.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.hk-2QQ1gXxlcA4ujgnmW22JwPSHe1GmSt-ApT2yhKb4?&utm_source=substack&utm_medium=email" target="_blank" rel="noopener 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