[Coco] A bit more of CoCo history dies...

[Mike Pepe]

I think it's just a scam to sink the stock price, snap it up for a fraction of the cost, and then revert to the old brand and make a ton of money.

See "New Coke"

-Mike

> -----Original Message-----
> From: coco-bounces at maltedmedia.com [mailto:coco-
> bounces at maltedmedia.com] On Behalf Of Derek
> Sent: Tuesday, August 04, 2009 8:29 PM
> To: CoCoList for Color Computer Enthusiasts
> Subject: Re: [Coco] A bit more of CoCo history dies...
> 
> Nothing like taking 80 years of brand name build up and flushing it
> down the toilet. This ranks as one of the worst corporate decisions
> ever...
> 
> 
> 
> ** Mistrust Authority. Promote Decentralization **
> 
> 
> 
> 
> --- On Tue, 8/4/09, Steve Bjork <6809er at bjork-huffman.net> wrote:
> 
> From: Steve Bjork <6809er at bjork-huffman.net>
> Subject: [Coco] A bit more of CoCo history dies...
> To: "CoCoList for Color Computer Enthusiasts" <coco at maltedmedia.com>
> Date: Tuesday, August 4, 2009, 4:47 PM
> 
> "The Shack" re-branding
> 
> RadioShack is in the process of re-branding the company as "The Shack"
> as well as re-building corporate culture. This will be kicked off by a
> launch celebration in both San Francisco and New York featuring "14
> foot tall laptops" streaming the images from their webcams from one
> city to the other, live music in both locations, as well as television
> coverage of the event.[14] The event will take place in Times Square
> and Justin Herman Plaza on August 6-8, 2009, starting each morning at
> 6AM Eastern and lasting until Midnight. To help promote the rebranding
> internally, employees were given T-shirts, travel mugs, and EGrips, all
> branded with the new "The Shack" logo. These internal promotional items
> were bundled with a 5 minute long, highly stylized and edited video
> with an introduction from the CEO explaining what "The Shack" is.
> 
> Tandy is gone and so is Radio Shack in a few days.
> 
> Yes, some of called the stores "the shack" in the past, but the press
> and public will new start calling them "The Shaft" for how you feel
> when you walk out of their stores.
> 
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